Every business school in America teaches that a successful business must continually spend 10-15% of it's annual gross on adverting - spreading the word about the company and it's products or services! This fact is ubiquitous and a core foundation in any successful business plan.
Every successful business executive and entrepreneur is at least aware of this fundamental law of business. However, many don't necessarily tie together the fact that company-branded gifts and amenities actually serve the company in more than one capacity.
That is, they are now more like business cards, post cards, calendars, brochures, commercials or billboards - only, you can actually drink them and share them with friends. Instead of being thrown away with the junk mail, company-branded and personalized bottles of wine migrate to the kitchen table, the wine cellar, or even better, right into a wine glass.
This paradigm demonstrates why Personal Wine is the perfect choice for thanking clients, distributing party or banquet favors, celebrating company milestones and much more. Every bottle acts as a classy-vehicle for expressing gratitude and for expanding brand awareness simultaneously.
It's literally a win-win; which can be so hard to find in todays business climate. Why not choose a strategy that can't loose: use Personal Wine as a vehicle to both build your brand and celebrate client relationships at the same time!
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